Hey, we’re Shaun, Alex and Eliot, old friends and founders of Future Kind. Three years ago after learning about the realities of animal agriculture, we became vegan. Initially we were overwhelmed by the conflicting health advice we received on supplementation, and so we set out to clarify exactly what we needed to take.

Here we are together in Bali in 2017 planning on how to turn our passion into our business.

Through our research, we discovered that a lot of advice vegans receive on supplementation is incorrect. We discovered that even doctors, while well intentioned, typically have inadequate nutrition training, meaning their advice isn't always correct.

In the end, after combing through scientific studies, we found that there are three key nutrients that most vegans would benefit from supplementing: B12, Omega 3 and D3.

However, finding these products made from vegan ingredients is both challenging and expensive. Even when we did find them, they often contained numerous artificial ingredients. It can also be hard to keep track of when and how many pills you're meant to take.

Co-Founder Shaun taking a break in Montana, while travelling around the U.S. searching for high quality sources of B12, Omega-3 and D3.

After making this discovery, we decided to create a vegan multivitamin with just the essentials. Working with an expert formulator and a registered dietician (with a science degree and a medical internship), we created the perfect vegan multivitamin, with the very best ingredients. And to keep the cost low, we designed it as a subscription, which allows us to sell ingredients that could cost as much as $90, for just $30.

Bondi Beach, where all three co-founders grew up surfing and swimming.

This is just the beginning. Our mission is to help the planet shift to a plant-based diet and we have a lot of work ahead of us.

We believe that the future is vegan and we’d like to invite you to come along for the ride.

Shaun, Alex & Eliot